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Everyone is Making Soap: Here's How to Stand Out and Sell
The product type I see the most every single day in my line of work is handcrafted soap bars. So I'm careful when it comes to working...
krisztinaclifton
2 days ago3 min read
16 views
0 comments
10 Beautiful Rustic Ways to Display Your Beauty Products at Market
At a craft market or farmer's market, your booth is akin to a retail store, and it's the first impression shoppers get of you and your...
krisztinaclifton
5 days ago3 min read
2 views
0 comments
Five Proven Ways to Increase Your Reels Watch Time
The first two to three seconds - that’s all the watch time most Reels get. Of course we all want a lot more than that. Longer watch time...
krisztinaclifton
Apr 74 min read
29 views
0 comments
Secrets to Crafting Your Best Personal Brand in the Beauty Industry
In the competitive landscape of the beauty industry, developing a strong personal brand is essential for success. Whether you are a...
krisztinaclifton
Apr 24 min read
4 views
0 comments
How To Avoid Being Overwhelmed as A Busy Entrepreneur
I know as well as any small business owner just how many hats one must wear as an entrepreneur. There is a saying that goes something...
krisztinaclifton
Apr 24 min read
9 views
0 comments
Brand Crush: Shyneeknobs. An Interview with Beauty Founder Tonia Thomas
Shynee Knobs is a brand I'm proud to say has worked with Krisztina Williams Media for a long time. Founder Tonia Thomas is always so...
krisztinaclifton
Mar 305 min read
36 views
0 comments
Why It's Crucial to Begin Your Marketing Strategy Before You Approach Manufacturing
A founder might assume that marketing takes place solely when the product is complete and ready to sell, but that can actually be...
krisztinaclifton
Mar 304 min read
1 view
0 comments
Yes You Need a Personal Brand in Addition to Your Business Brand. Here's Why.
There are a few compelling reasons why your brand will significantly benefit from the incorporation of your personal brand as a founder,...
krisztinaclifton
Mar 302 min read
2 views
0 comments
How To: Get Over Being Camera-Shy
For the most part, and this is something I tell every single person who asks me, the main way to feel comfortable in front of the camera...
krisztinaclifton
Mar 203 min read
1 view
0 comments
How L'Oreal Restored Brand Trust After Big La Roche-Posay Recall
Corporate cosmetic powerhouse L'Oreal, who yes owns La Roche-Posay among other brands, recently had to recall an acne treatment due to...
krisztinaclifton
Mar 123 min read
0 views
0 comments
The Three Content Types that Always Perform Well
Regardless of social media algorithms for what they deem worthy of mass distribution, the most coveted and effective interaction you can...
krisztinaclifton
Mar 94 min read
3 views
0 comments
3 Ways to Create a Sense of Urgency to Purchase
I recently received am Instagram campaign invite, and the brief mentioned the use of a discount code specifically to create buyer's...
krisztinaclifton
Mar 93 min read
2 views
0 comments
This One Change to Your Sales Strategy Can Make All the Difference
As a social media marketing professional, I frequently see phrases along the lines of "converting content into sales." But let me offer...
krisztinaclifton
Mar 83 min read
1 view
0 comments
These Things Are Bringing Your Buyer's Journey to a Screeching Halt
If you build it, I hate to break it to you, but they will most certainly not just come. You have to go out and gain interest. Then after...
krisztinaclifton
Feb 174 min read
0 views
0 comments
Money Can't Buy You More Customers
A lot of brands come to me thinking that if they throw enough money at running ads, business will instantly pick up. That is so far from...
krisztinaclifton
Feb 173 min read
1 view
0 comments
The UGC-Style Videos That Are Boring Your Audience to Death
When I first started writing professionally, one of the best bits of advice I read went something like, "Only your mother cares about...
krisztinaclifton
Feb 163 min read
1 view
0 comments
Unconventional Tips for Maximizing Productivity as a Remote Entrepreneur
Welcome to the remote work revolution! As more entrepreneurs transition to remote work, finding ways to stay productive can be both...
krisztinaclifton
Oct 26, 20244 min read
1 view
0 comments
Why Overusing Keywords Can Hurt Your Website's SEO Performance
In the digital age, every website owner dreams of reaching the top of search engine results. However, some fall into the trap of keyword...
krisztinaclifton
Oct 24, 20242 min read
0 views
0 comments
Sustainable Shipping-Material Solutions for Eco-Conscious Beauty Brands
In the world of beauty, where innovation takes center stage and consumers are increasingly mindful of the environmental impact of their...
krisztinaclifton
Oct 20, 20242 min read
0 views
0 comments
Uncovering the True Cost: What Small Beauty Brands Need to Know About Marketing Service Fees
In the world of small beauty brands, navigating the realm of marketing services can often feel like traversing a complicated maze. With...
krisztinaclifton
Oct 20, 20242 min read
0 views
0 comments
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